The Sun's Tirade received widespread critical acclaim from music critics upon its release. He further stated that he "fucked up", and almost got dropped from Top Dawg Entertainment a total of three times during the recording of his album. Rashad also released music videos for the songs "4r da Squaw" and "Park", which have not been released as singles.ĭuring promotion of The Sun's Tirade, Rashad revealed that he was addicted to Xanax and alcohol, and was suffering from depression, anxiety and isolation during the time between the release of Cilvia Demo and The Sun's Tirade. On September 17, 2016, he performed "Tity and Dolla" at the BET Hip Hop Awards, which aired in the next month. On August 27, 2016, Rashad performed "Free Lunch" with Kendrick Lamar during Lamar's headlining set at FYF Fest.
The music video for the single, directed by APLUS Filmz, was uploaded to Top Dawg Entertainment's YouTube channel on August 10. "Free Lunch" was released as the album's lead single on August 7, 2016. While talking about the album in an interview with XXL magazine, he said Promotion Rashad released The Sun's Tirade on September 2, 2016. On August 30, he shared the album's track listing, which features guest appearances from Kari Faux, Syd and SiR, along with Top Dawg label-mates such as SZA, Jay Rock and Kendrick Lamar. On August 26, 2016, Isaiah Rashad announced the album's title, release date and the reveal of the artwork.
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